In recent years, social media has become a primary means of communicating information of all kinds—especially to students. We operate and manage institutional accounts representing the university on numerous platforms and offer guidance, best practices, and assistance to campus groups on launching their own successful social accounts. We often partner with campus accounts on social media campaigns, and to amplify or promote special events and messaging.
Like and follow us.
Join the conversation. Use hashtags:
Before starting a new social media account associated with Puget Sound, contact firstname.lastname@example.org for assistance in determining what social media platforms are best for achieving your program/department goals and reaching your target audience. You should also have approval from your department/program supervisor before setting up any new accounts.
Schedule a consultation
Do you already have a department/program social media account/s, but are looking for advice to better reach your audience? Or wondering about social media best practices? Email email@example.com to set up a consultation.
Promotion on social media
Are you looking to have your post amplified by the university accounts? Send us a DM or email firstname.lastname@example.org! Are you interested in having an event or deadline promoted on the university's social media accounts? Fill out a project request form and we can chat more about how we can help achieve your goals.
Social media best practices
There's so much that goes into making sure your social media accounts are engaging and reach a large audience, but here are a few tips:
- Keep graphics to less than 20% text—less text the better! Keep your details for your post caption and include a link for more info.
- Post regularly. Start an editorial calendar to help schedule when content will go out to your audience. Email email@example.com to learn more about tools for scheduling out social content.
- Use Puget Sound branded colors. Looking for something other than maroon and white? Check out our bright complementary colors!
- Follow copyright and fair use laws. Verify information before you post. Give your text one last read before posting to catch any errors.
- Sprinkle in some fun. Try new platform features when they're available (Reels, Instagram Story features, etc.). Remember, video on social media doesn't have to be highly produced. Get students involved.
- Include a call to action in your posts (ask a question, include a link, etc.). Engage in the comments and your DMs.
- Know the best platforms to be on for your target audience. Need help with this? Email firstname.lastname@example.org to set up a consultation.
- Vary the type of multimedia content you post. You should not post all videos, all graphics, all Reels, etc. If you posted an image carousel last, try a Reels post next.
- Use hashtags and add a location tag to your post. This will help new users find your content.
- Make sure to have two-factor authentication turned on for your accounts. This is a requirement for any university-related account.
- Don’t use the seal. The seal is not a logo and should only be used for official use by the Office of the President or Commencement materials.
Social commenting guidelines
Comments posted to university social media accounts are monitored. We reserve the right to remove inappropriate comments, including those that have obscene language or sexual content, threaten or defame any person or organization, violate the legal ownership interest of another party, support or oppose political candidates or ballot propositions, promote illegal activity, promote commercial services or products, or are not topically related to the particular posting.