How can I impact search engine performance?

So what are the things you can impact in your site content that can impact search engine performance?

What should I avoid to ensure better search engine optimization?

  • Hiding pages you want search behind logins
  • Putting content in formats search engines can't evaluate, such as Flash, audio/video, frames, etc. (although you can consider including a text translation of audio and video content)
  • Leaving out alt attributes for images (see Page Content)
  • Repeating content on more than one page of the university site (just link to the main source instead of repeating)
  • Using generic filenames for images and documents, brief, descriptive filenames are better.

Things that really don't matter