How can I impact search engine performance?
So what are the things you can impact in your site content that can impact search engine performance?
What should I avoid to ensure better search engine optimization?
- Hiding pages you want search behind logins
- Putting content in formats search engines can't evaluate, such as Flash, audio/video, frames, etc. (although you can consider including a text translation of audio and video content)
- Leaving out alt attributes for images (see Page Content)
- Repeating content on more than one page of the university site (just link to the main source instead of repeating)
- Using generic filenames for images and documents, brief, descriptive filenames are better.