Straight From the Source
In a recent conversation, digital advertising entrepreneur Jordan Bremond ’10 shared how being a business student at Puget Sound has been fundamental to his success.
I transferred to Puget Sound before my sophomore year. I was lucky to play on the basketball and football teams, but the biggest draw was the School of Business and Leadership.
While I was a student, I was involved in a few different things: athletics, Black Student Union, the student radio station. I also got involved in the hip-hop music scene in Seattle, and did an internship at Starbucks’ corporate headquarters. Definitely stayed busy!
The liberal arts are fundamental to the business classes at Puget Sound, and business students also take courses in all kinds of subjects all over campus. One of the coolest parts of the experience is just being able to see how everything ties together.
It’s going to be key to have wide knowledge of a lot of different subjects when you're dealing with a wide range of people in the business world. I took classes on everything from sociology to psychology to law. I learned how to problem-solve, read between the lines, and analyze how things are interconnected.
One course that definitely had a lasting impact on me was my business capstone class with Professor Lynnette Claire. We talked a lot about business strategy from a resource-based theory perspective and, at the same time, student teams worked as research consultants for local businesses and nonprofits. It was really impactful because we got to see firsthand how relevant the principles we were studying in class are to local businesses.
I founded strategic digital marketing agency Keychain Digital about a year after I graduated. We started as a social media agency and did well in that space for years. We recently shifted our focus to paid digital advertising. We create content and design advertising campaigns that drive revenue growth, audience engagement, measurable web traffic, and new customer leads for our clients.
My elevator pitch to someone considering studying business at Puget Sound would be simple. You're going to get lots of one-on-one time with your professors. You're going to be in small classes—which means you can ask tons of questions and build really valuable relationships. You’re not going to spend a lot of time in giant classes listening to long lectures. Instead, you’re going to learn by having group conversations and working collaboratively with your peers. And, when you graduate, you’re going to be ready.
As told to Zach Powers
Photo by Sy Bean
Published Oct. 10, 2019