10/14/2025
Dear Campus Community,
We've been quietly celebrating our achievements, often seen as a hidden gem where innovative teaching and incredible talent thrive. But our impact on the world is too significant to remain hidden. It's time to step into a wider spotlight and share our story, guided by the spirit of our motto: To The Heights.
We are excited to announce the launch of a new brand awareness campaign that will use our powerful motto as its central tagline. This initiative is a celebration of our collective journey and the shared ambition that defines us. It's about amplifying the stories of how our community reaches for greatness, pushing boundaries in every field and endeavor.
Over the coming weeks, you'll start to see this campaign take shape around campus and beyond. Keep an eye out for new light pole banners, updated digital advertising, and fresh messaging in radio spots that all speak to our To The Heights theme. The goal of this work is to showcase the inspiring achievements of our alumni, students, faculty, and staff, as well as the vibrant spirit of our campus as we continue to reach for new levels of excellence.
We invite you to be a part of this exciting new chapter. When you see our new messaging, share it. When you speak to others about our university, continue to do so with pride and enthusiasm, embodying the spirit of To The Heights. Your voice is our most powerful tool for spreading the word about the incredible work happening here.
We also encourage you to use our official brand elements, including logos, templates, and colors, to ensure consistent and impactful representation in all our efforts. If you would like more information about brand resources available to the campus community, visit the Marketing & Communications website.
Thank you for everything you do to make this university such a special place. We look forward to shining a brighter light on our shared accomplishments.
Sincerely,
Staishy Bostick Siem | Associate Vice President for Marketing & Communications