This is a survey course designed to provide an overview of main concepts and theories in the field of marketing. The course introduces students to marketing concepts that are fundamental to the decision-making processes of marketing management. Students have ample opportunities to apply these concepts to problem situations and projects.
Social Scientific and Historical Perspectives
Prerequisites
ECON 101 or permission of instructor. All prerequisite courses must be C- or higher.
Course UID
004234.1
Course Subject
Catalog Number
310
Long title
Principles of Marketing