This is a survey course designed to provide an overview of main concepts and theories in the field of marketing. The course introduces students to marketing concepts that are fundamental to the decision-making processes of marketing management. Students have ample opportunities to apply these concepts to problem situations and projects.

ECON 101 or permission of instructor. All prerequisite courses must be C- or higher.
Students with transfer credit for BUS 310 may not take this course.
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Course Subject
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Long title
Principles of Marketing