In this section

This section defines photographic and video style for Puget Sound communications and offers video standards and guidance.

Using Photography

Sample photography

Photography 
Images of students, faculty, and staff used in Puget Sound promotional materials for official Puget Sound communications platforms should be photographed in a true-to-life or candid manner. Subjects should avoid eye contact with the camera, so as to convey a nonstaged audience view of actual campus life and events. Photos should be energetic, active, and try to show students and faculty interacting, experiential learning, and mentoring. Photos of campus buildings and landscapes should convey Puget Sound in its best light. For example, early morning or late-afternoon/evening shooting times may offer the best opportunity to capture the tone and heroic styling we want to convey. 

Photographic Permission 
Certain projects may require explicit permission from campus members, additional access to classrooms or other spaces, or special clearance from campus partners. Contact the Office of Marketing & Communications for guidance.

Using Video

Samples for videography

Videography 
General event and b-roll footage should be captured in a trueto-life or candid manner. For non-interview footage, subjects should avoid eye contact with the camera, so as to convey a nonstaged audience view of actual campus life and events. Videos should be energetic, active, and try to show students and faculty interacting, experiential learning, and mentoring. Videos of campus buildings and landscapes should convey Puget Sound in its best light. For example, early morning or late-afternoon/evening shooting times may offer the best opportunity to capture the tone and heroic styling we want to convey. 

For interview segments and “talking head” videos, either choose a setting that is relevant to the speaker, or a simple wall or seamless as a backdrop. Consider setting up more than one camera to capture the interview from multiple depths and perspectives. 

Video Editing 
In editing video for Puget Sound, here some elements that should be considered: 

  • Intro and outro slides/animations should always use Puget Sound brand fonts and colors. 
  • Graphics should use a 1920x1080 pixel dimension. 
  • All videos should have a Puget Sound logo animated end card with either a maroon or white background. Contact the Office of Marketing & Communications to access end cards. 
  • B-roll footage should be shot on campus or on a location relevant to the narrative of the video. Stock b-roll footage should be avoided, as it does not reinforce the Puget Sound visual brand. 
  • We suggest using rights-free or royalty-free music only. 

Filming Permission 
Certain projects may require explicit permission from campus members, additional access to classrooms or other spaces, or special clearance from campus partners. Contact the Office of Marketing & Communications for guidance.