Sun Young Ahn

Assistant Professor
School of Business and Leadership

 

Sun Young Ahn

 

 

 

 

 

B.S, Consumer Sciences, Seoul National University, 2005
B.S. Business Administration, Seoul National University, 2005
M.S. Consumer Sciences, Seoul National University, 2007
Ph.D. Retailing and Consumer Sciences, Minor: Cognitive Science, University of Arizona, 2016

Dr. Ahn’s research interests lie broadly within the areas of consumer behavior and decision making, retailing, and consumer well-being. In her dissertation, she focused on ethical marketing and examined how sustainability information in the market can change consumer behaviors. Her recent research project examines the effect of stress on consumer decision making using brainwaves (EEG) data. She is also currently involved in a study to develop a cross-cultural retail brand personality scale. Dr. Ahn teaches courses in Principles of Marketing, Marketing Research, and Consumer Behavior.

Spring Semester 2021
BUS 310a Principles of Marketing, MWF, 9:00-9:50
BUS 310b Principles of Marketing, MWF, 10:00-10:50
BUS 407a Consumer Behavior, MW, 2:00-3:20