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    About Puget Sound

    Founded in 1888, University of Puget Sound is an independent, residential, and predominantly undergraduate liberal arts college.

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    Create your own path and pursue a life of purpose and impact.

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    We look forward to seeing you!

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    YOUR REUNION IS HERE!

    See how campus has changed, visit your favorite professors, and catch up with friends at Summer Reunion Weekend, June 9–11!

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  3. Brand Basics: Our Look

Brand Basics: Our Look

In this section

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  • Archaeology
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      • Redford Conference In Archaeology

A strong brand identity increases recognition of, awareness of, and affiliation with an organization.

At Puget Sound, we reinforce our brand identity through consistent visuals, including university logos and lockups, an approved color palette, and a specific design language told through photography, type treatments, and standard graphic elements. 

  • Visual Identity
  • Puget Sound Colors
  • Puget Sound Fonts/Type

Download Brand Basics (PDF)

Visual Identity Standards for University Partners (PDF)

Contact Information

Creative Services

Office of Communications
1500 N. Warner St. #1041
Tacoma, WA 98416-1041

253.879.3298
communications@pugetsound.edu
The Puget Sound logo is our primary, universal identifier and the anchor of our visual identity system.

Visual Identity

Primary Logo

This is the preferred version of the logo for all Puget Sound communications. We present our logo simply in maroon or black, most often on a neutral or uncluttered background. It also may be reversed out of a maroon square in certain applications. It should never be smaller than 5/8 inch (.625 inch) wide. Please reach out to us at communications@pugetsound.edu to get appropriate files for your logo usage. 

Text Version

If it is not possible to use the logo, even at minimum size, it is acceptable to use a text-only treatment.

Adobe Garamond Semibold, tracking of 50, all caps, black or Pantone 188 (or reversed on color backgrounds) at no smaller than 7.5 point.

Department and Division Logos

All departments and divisions use the college logo. Department names appear in title case to the right of the logo. Logo combinations, or “lockups,” should be requested from the Office of Communications.

Alternative Lockup

In some instances, one- or two-word department names can appear below the logo. This treatment should only be used when the department name is short enough to appear no smaller than the word “University” in the logo.

Program Logos

Use of the primary logo is strongly encouraged on all applications. Program-specific logos may be developed in certain cases, but there are often other ways to visually distinguish programs, events, and initiatives. Please consult with the Office of Communications for guidance.

Athletics Visual Standards

Athletics has a separate but complementary logo and visual standards system. Please consult with athletics for more information.

Historic Seal

The seal is not a logo and should be used only on official, formal documents from the Office of the President or in
Commencement materials.

Environmental Graphic Design

Our campus expresses our brand through its architecture and use of interior and exterior spaces to communicate mission, values, and key messages. Consider messaging and visual standards when making choices about campus signage, wall colors, art selection, banners, furnishings, or other physical materials.

Photography/Videography

We choose imagery that conveys our brand messaging, exemplified by the phrase “purpose and impact.” Photos should be active and illustrate collaboration and connection between people and each other or the environment.

Our Colors

Our signature colors are maroon and white. Complementary, including a selection of shades from a natural palette and a bright palette, may be used for interest and accent.

Primary Colors

Primary colors

Secondary Colors

Secondary Colors

Neutral Colors

Neutral colors

Type

Official university publications use the following fonts consistently. Please contact the Office of Communications for assistance acquiring these fonts, or use the alternative fonts listed below.

Primary Fonts

Primary fonts
Primary fonts

 

Alternative Fonts

If Puget Sound primary fonts are not available for official university documents, email, and other uses, default to the preferred sans-serif font Arial Regular and serif font Times New Roman.

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