Our brand is what we make true every day, with every encounter. It's not just what we say, it's what we do.

Emerging from Puget Sound’s mission, values, and strategic plans, our brand comes to life in the experiences of our students, faculty, staff, alumni, and friends.

We express our brand using messages and visuals that help people recognize and connect with us. When applied consistently, these tools help people understand who we are and what we do.

These pages provide guidance on how to represent Puget Sound as we show and tell our story.