This course provides an introduction to the field of computer-mediated communication (CMC) as it exists within the discipline of Communication. The course covers a broad range of CMC theories and applies them to modern use of existing technologies (e.g., email, mobile telephony) and newer media (social media and Web 2.0 systems such as Facebook, Twitter, and online dating) in an effort to uncover how these technological systems affect today's communication climate. Specific areas may include the following: online impression formation, online self-presentation, personal relationships, political campaigns, habitual media use, e-commerce, brand management, and online advertising. Students will be introduced to social science research, scholarly argument, and empirical observation.
Prerequisites: First year or sophomore standing or permission of instructor.