This course introduces students to the business environments and practices of Europe. The countries of this region are viable trading partners and destinations for foreign direct investment, and the course considers pertinent historical, cultural, macro-economic and political factors that impact business activity in the region. The course focuses on business opportunity and risk assessment, and introduces students to appropriate managerial, organizational, and strategic planning skills and methods for successfully doing and growing business in the region. The course relies on various teaching methods, including lectures, readings, case studies, class discussions, videos, independent research, and guest presentations. Satisfies the International Business elective requirement.
Prerequisites: BUS 305 or 310 and Junior standing, or permission of the instructor. All prerequisite courses must be C- or higher.