In this highly experiential course, students learn to generate new venture ideas and evaluate their viability. Lean start-up and business planning methodologies are utilized. Students develop creative problem solving, research, analytical and presentation skills. Students deepen their understanding of entrepreneurship and build their self-efficacy through reading, writing, experimenting and job shadowing. The in-depth job shadow results in the creation of a short documentary film.
Prerequisites: BUS 305 and 310.