BUS 310

Principles of Marketing

This is a survey course designed to provide an overview of main concepts and theories in the field of marketing. The course introduces students to marketing concepts that are fundamental to the decision-making processes of marketing management. Students have ample opportunities to apply these concepts to problem situations and projects.

Prerequisites: ECON 101 or permission of instructor. All prerequisite courses must be C- or higher. Students with transfer credit for BUS 310 may not take this course.