Page Titles

As you may (or may not) remember from your introduction to Big Tree, our CMS divides the concept of a "page title" into three different items:

  • Navigation Title (Navigation tab)
    This title is the text that appears in the grey navigation box on the live site. This is the text link you click on to get to the page in question. See Link Standards in the Web Style Guide for standards relating to the Navigation Title.
  • Page Title (Template tab)
    This title is the text that appears in the top bar of the browser on the live site.
  • Page Header (Content tab)
    This is the text that appears at the top of the white content area on your page. For those with familiarity with HTML, it is the H1 tag for the page.

Title elements are meant to be accurate and concise descriptions of a page's content, and research recommends including the primary keyword related to the page's text in the page title, as close to the start of the title as possible.This will help with site indexing and ranking by search engines. This will also impact the page's URL if you let the CMS auto-generate your URL Route (Navigation tab), another recommendation in SEO research.

It is advisable where possible to keep the entire page title length to 70 characters, as this is the maximum number of characters that appear in most search results. Longer titles will be cut off at 70 characters with an ellipsis (...) at the end. In addition, avoid choosing a title with no relationship to the page content, such as a number without context.

Although it is advised to increase brand awareness by including the university name in the title, if you look at our live site, the university name is automatically appended to all page titles (in the title bar at the top of the browser). Therefore you don't need to include the university name in your title fields for this purpose.

Note: As mentioned on the first page in this section about Search Engine Optimization, the user's experience is paramount. Therefore none of these optimization tips should be taken to the extreme at the cost of the user's experience. For instance, filling all 70 recommended characters of the page title with desired keywords would result in a fairly unfriendly page name presented to users in various contexts.