Web Design Partner
Brooklyn Digital Foundry
Web Development Partner
New Content Management System
Custom-built Drupal-based CMS
Unknown at this time
Every 4-5 years, depending on the university's needs, we redesign the website to better serve our various user audiences. This particular iteration included a change to the look-and-feel of the website, the content management system upon which it is supported, and a major shift to the way we organize our content (information architecture).
The new website look-and-feel was selected and refined over several months working in conjunction with our design partner as well as a Redesign Advisory Group including representation from a wide range of campus areas and including both student and faculty participation. Some of the highlights of the new design include:
The new content management system, a custom-built Drupal back end, will have some exciting benefits, as well:
Our work on the content organization, or information architecture, involves separating out our content according to user group. We've been working on organizing our content into what is available for external users such as prospective students and what is really geared more towards a specific audience, such as our current undergrads, current graduate students, faculty, staff, or other audience groups.
Most of the information in the global navigation sections (ABOUT, ACADEMICS, ADMISSION, STUDENTS LIFE) will be oriented towards prospective students or other external users. Visitors can self-identify under a RESOURCES FOR drop-down in the global navigation and find an audience gateway that links to the specific content for that audience. (Note that these gateways will not require a login to access, but any information that is currently protected on our site will remain protected on the new site.)
For instance, study abroad information on the main website under ACADEMICS will include high level information about the number of countries students can study in, the fact that their financial aid can be used towards study abroad, and the great re-entry programming we have to help students re-acclimate to life on campus. A current undergrad clicking on the study abroad link on the undergraduate gateway would find much more detailed information about how and when to apply, as well as information for students who are currently abroad or returning. And a current graduate student might not see a study abroad link on their gateway at all, since that's not a university service applicable to that audience.