Social Media Guide

Social media refers to online tools that people use to connect with one another, including social networks (from AP Stylebook Online [2010]). These services allow users to create and publish content about themselves and their organizations. The social aspect of these tools lies in the ability for individuals to interact and connect with others, thereby building online communities.

Social media offers a unique opportunity for two-way communication with our constituent groups, such as prospective and current students, faculty and staff, alumni, and more. These tools allow the university to share information with the world, but, perhaps more importantly, allow our constituents to communicate with us in return. Therefore, listening and responding are key parts of the social media equation. Social media also allows for easy sharing of existing content, allowing us to share media stories and other online resources with our online communities quickly and easily.

University of Puget Sound supports the appropriate use of social media in support of university communication goals. This handbook provides guidance on how to do so effectively, safely, and within university guidelines. Parts of this handbook have been adapted from other institutions’ resources, including the Vanderbilt University Social Media Handbook.