Charles Aaron Lawry

Charles Aaron Lawry
Assistant Professor
School of Business and Leadership
alawry@pugetsound.edu
253.879.3154


Charles Aaron Lawry is a business school professor, interactive copywriter, and digital advertising and retail strategist. His research incorporates the study of emerging media and digital advertising in high-touch retail environments, namely art, fashion, and luxury goods. As a consumer psychologist with a creative background, Lawry taps into consumer culture and follows retail trends. He uses persuasive visual storytelling to provide insights and strategic direction for advertisers, from a design-thinking approach. Lawry teaches marketing research and customer experience design at Puget Sound. At prior institutions, he has taught consumer behavior, strategic internet marketing, retail management, and luxury marketing. His research and expertise in fashion and luxury marketing have been featured in the Washington Post, JWT Intelligence, Luxury Daily, Jezebel and Complex magazines, and on CBS Radio, San Francisco, and Wharton Business Radio, as well as in the Kogan Page book, The Management of Luxury. Lawry’s career foundation as an interactive copywriter led to doctoral studies in consumer psychology. While a master's student at Columbia University, he did contract work for several New York advertising agencies, helping launch and revitalize digital platforms for brands such as Dockers, L'Oreal, Mini USA, and Tylenol. At the University of Arizona, he worked as a research assistant through the Terry J. Lundgren Center for Retailing on retail innovation projects, including a study of digital divas and the future of retail.


B.A., University of Arizona, 2005; M.A., Columbia University, 2009; Ph.D., University of Arizona, 2013