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What we do:
The Loggers of Cake Central
How sweet it is
Sure, Puget Sound is known for excellent alumni networking,
but this place really does take the cake when it comes to keeping
things in the Logger family. Since its founding Cake Central has
employed 13 Puget Sound grads, and currently five of the total
11
employees on staff there are Loggers.
You might call
Cake Central Magazine
the
Vogue
of cake
fashion, its content profiling celebrity decorators and providing
recipes, tutorials, and page after page of beautifully photographed
edible art. We sat down with
Heath Shaffer ’97
,
COO of Cake
Central Media Corp., to talk about the business, which he co-
directs with his wife, Jackie Shaffer, the CEO.
Jackie created cakecentral.com in 2004,” Heath told us, “as
an online forum for herself and a few fellow cake enthusiasts to
discuss their projects.”
The site gained an immediate and unexpected following, and
now boasts more than 1 million new visitors each month. By 2009
the cake crowd was asking for more.
Cake Central Magazine
was
born, the first issue’s layout hand-drawn on the Shaffers’ living
room floor. Now a digital publication,
Cake Central Magazine
has a readership of more than 10,000.
The magazine is a different approach to presenting informa-
tion, to showcase the best work out there and highlight what’s
possible in cake; we’ve raised the bar of possibility,” says Heath.
Puget Sound students have been with the organization since
the beginning. “It started out because we needed writers—our
first internship program of three interns blew us away with their
work.” In some cases those internships turned into a kind-of audi-
tion for full-time employment. The Cake Central crew includes:
Ben Bradley ’08
,
audience development manager. Prior to
joining Cake Central, Ben worked in the Office of Career and
Employment Services at Puget Sound. He was in the Business
Leadership Program and Sigma Chi fraternity, and he worked the
Puget Sound Fund “Link” phonathon. Ben continues to volun-
teer for the BLP and as assistant chapter advisor for Sigma Chi.
Alyssa Christensen ’12
,
associate editor. Alyssa was a copy-
writer for Seattle-based Zulily before joining the staff in June. At
Puget Sound, English major Alyssa was poetry editor for
Crosscur-
rents,
a copy editor for
Elements
,
and a KUPS DJ.
Grace Heerman ’13
,
associate editor. Also a UPS English
major, Grace has been at Cake Central since June. At UPS she
wrote for and edited
The Trail,
worked as a writing advisor and a
peer advisor for first-year students, was on the 2011–12 PacRim
trip, and was in Gamma Phi Beta sorority.
Kari Vandraiss ’13
,
associate editor. Kari was an English
major, an
Arches
intern, wrote for
The Trail
,
and was a member
of the Alpha Phi fraternity for women and the Panhellenic Ex-
ecutive Council. Kari signed on full time at Cake Central after
an internship there this past spring.
autumn
2013
arches