This course focuses on how organizations can achieve a sustainable competitive advantage. Strategic management involves a foundation of research and analysis of an organization's internal and external environments, followed by the identification of strategic choices, and the development and implementation of strategic plans. A resource-based view of the firm provides the theoretical underpinning for case analysis and the strategic consulting projects. Students work in small consulting teams with local organizations to develop successful strategies in these projects.
Prerequisites: BUS 205, BUS 315, one business elective (excluding BUS 300 and 344; CONN 387, 490, and 478), senior standing, BUS 290 or BUS 340, BUS 305 or BUS 320, and BUS 310 or BUS 335, or permission of instructor.