Today's organizations demand global managers who understand how to effectively compete in a variety of market environments. This course introduces students to marketing concepts that are fundamental to marketing management decision-making. The course also examines the similarities, differences, and peculiarities of operating in global versus domestic markets. Finally, the course provides a strategy framework that guides international marketing strategy formulation at the stages of entry, local market development, and global market integration.
Prerequisites: ECON 170 and BUS 270, or permission of instructor. Students who have received credit for BUS 310 may not receive credit for BUS 335.