BUS 408

Internet Marketing

Organizations of all types are recognizing Internet marketing as an integral part of their marketing strategies for acquiring and retaining customers. Although the Internet has rapidly become an accepted part of the marketing process, it possesses some characteristics that are significantly different from traditional communication and transactions channels. They make it necessary to focus on the Internet itself and the way it can be used to enhance conventional marketing strategy and operations.

Prerequisites: BUS 310 or BUS 335