BUS 170

Doing Business in a Digital World

This course introduces students to software tools and techniques that knowledge workers are more and more expected to be familiar with in the technology-driven business environment of the 21st century. The course format is lecture/lab, with frequent demonstrations, hands-on exercises, and individual and team projects modeled on real-world business scenarios. Topics covered include establishing and maintaining an effective online presence; managing the email/text/tweet information flow; working with big data, BI, and analytic tools; researching , writing , and formatting reports; developing and delivering presentations; using project management concepts and tools; and exploring and making use of social media. Students can expect to get plenty of practice sharing their work in a professional manner in this course. They come away with a portfolio of work that helps demonstrate their proficiency with state-of-the-art business tools and methods and their understanding of the concepts underlying them.