For consistency, always use the ampersand (&) in link names, such as Forms & Documents, not Forms and Documents.
Keep navigation titles short to avoid multi-line links in the site navigation wherever possible.
Use the following common link names on your site instead of synonyms so that we have common link names across our site as much as possible. If necessary you can combine them, such as Resources & Links or Forms & Documents. Use the general terms listed without modifiers unless your site contains more than one page of that type (ie, Resources not CHWS Resources; or Health Resources and Pharmacy Resources). As with the contact link name above, this will aid the user.
About (department name)
Photo Gallery or Photos
For (group name)
Policies & Procedures (or just Policies)
Contact Department Name should be the last link in most sites. Academic department or faculty sites are an exception. By using a consistent naming convention and location for this important link, users can easily find the information where they expect and under a common name.
Never make a link that says "Click here." Screen reading programs read link titles to the user, and "click here" out of context doesn't tell them anything.
Consider opening links to external sites in a separate browser window (using the Target field in the link window), as well as any other links you think the user may need to have open separate from their current session on the university website.