Although this may not fall into the typical realm of social media the way we have defined it, we felt that Wikipedia deserved an honorable mention. It is important to remember that the content on Wikipedia, while referenced by an increasing number of people as a primary information source, is created by any user who wants to post. This means it’s not always correct.
As one would expect, there is an entry about University of Puget Sound. We did not create it, and research suggests that it is probably in our best interest not to edit it extensively, but we make an effort to monitor the entry and correct inaccuracies. One of the founding principles of Wikipedia is a focus on a neutral point of view. It is not an outlet for a carefully crafted marketing message designed by the university; it is a medium through which we can do our best to provide correct and accurate information about Puget Sound.
An interesting way of using Wikipedia to your advantage is to author or edit a Wikipedia entry for an appropriate research area for your department, linking it back to the university through citations, etc.
While we don’t have an official university presence on LinkedIn, we also felt this social media tool deserved an honorable mention. Though not necessarily used in the same way as the other main social media tools, LinkedIn is often considered by social media strategists to be one of the main five or six tools used in social media today.
LinkedIn is a social network allowing people to connect largely for career-building purposes. Many employers now consider LinkedIn as a place to find reputable job candidates based on their network contacts. It is also possible to form a group on LinkedIn. The Office of Alumni and Parent Relations has formed such a group and posts three to four times per month. However this is a highly specialized social media outlet that likely wouldn’t make sense for many social media endeavors on campus.