Puget Sound Brand

Our Story

"Puget Sound invites bold journeys of personal and intellectual discover, supported by a welcoming community. We are united in a desire to creatively meet worthy challenges and make a difference in the world. Journey, boldly." —Our Story: The Puget Sound Brand Guide

Our brand guide is a comprehensive look at our identity, conveyed through consistent expression of our personality, key messages, and visual standards.

Download Brand Guide

Brand Resource Tools

When a time comes for you to share our story with the world, download the following quick guides! Or, store them as a personal references for later.

Brand Platform Quick Guide

Talking Points Quick Guide

Visual Identity Quick Guide 

Brand Infographic


Get a jump start into representing Puget Sound with one of these creative tools.

Basic PowerPoint Template
This template includes numerous variations of title and presentation slides. To view the options, open the template file and click on the New Slide drop-down menu, visible on the Home tab.

Visual Identity and Logo

Discover the key components that make up our outward appearance! As well as more information about the following goodies:

Primary and Secondary Logos: An in-depth look at proper logo usage.

Email Signatures: Creating our personal signatures.

Lockups: Our logo and department names working together.

Social Media Icons: Presenting a unified online presence.

Incorrect Logo Usage: Examples of improper usage of our logo.

Download a Logo