Graphic Standards

Dear Colleagues:

As we continue to increase the visibility of Puget Sound as a selective national liberal arts college, it is imperative that we present the college in a manner that reflects our mission, values, and strategic goals. A confident, cohesive, and consistently applied graphic identity program is an essential foundation for communicating the Puget Sound story.

The following pages provide detailed information on how to apply a range of tools, including our wordmark, seal, typography, and school colors, in a variety of applications, including letters, publications, invitations, advertising, electronic
communications, and more. I invite you to review these guidelines and consider how they apply to the work that you produce on behalf of Puget Sound.

For more information, please contact our Office of Communications, which is charged with developing, implementing, and managing Puget Sound’s institutional identity.

Thank you for your attention to the important role that graphic standards play in furthering Puget Sound’s identity and reputation as one of the finest liberal arts colleges in the country.

Ronald R. Thomas
President