Inside the World of Advertising
Cindy Hammel '02 English - Creative Writing Major
"I was at at TBWA\RAAD in Dubai for the last 3.5 years working on regional and global advertising campaigns. This includes everything from TV to Print, Radio, Online, and whatever else we could invent. Recent big projects/clients included Ferrari World Abu Dhabi, Queen Rania of Jordan, Limitless & Arabian Canal (a massive development project in the UAE which has been put on hold for obvious reasons), Twix, Nissan, Visa, Pedigree, etc. Before TBWA I was at Publicis West in Seattle working on T-Mobile and HP. I've just returned to the Northwest to freelance and travel until I decide where next."More Information
Thursday, October 13, 2011
Noon (Bring your lunch!)
Wheelock Student Center - Murray Board Room
How creative is the advertising world, really?
How do you get there?
This will be a cliff-notes fly through tour of ad-land. We'll talk about the work itself and various roles that keep this multi-billion dollar international creative industry rolling.
From storytelling and art direction, to strategic planning, account management and production, it takes a small army of switched-on passionate people to get an idea from napkin scribble to finished product.
Come meet Cindy, hear about her time in Dubai as an Associate Creative Director/Copy Writer, and gain an insider's view to the multi-faceted world of advertising!